Retail Chain (Microsoft Partnership)
Customer Behaviour Analysis Powers Smarter Store Reorganization
Store Layouts Were Designed on Assumptions Rather Than Actual Customer Movement Data
Retailers needed better insights into customer movement patterns and shopping behaviours to optimise store layouts and product placement based on actual data rather than assumptions.
Macula Analyses Existing Security Camera Footage to Generate Real-Time Customer Movement Heatmaps
Blindspot deployed Macula, their AI-powered GDPR-compliant intelligent platform, which analyses security camera footage in real time to track customer movement and shelf interest, visualised through heatmaps.
Evidence-Based Store Reorganisation and an "Omni-Channel of the Future" Concept Delivered
The retailer gained comprehensive visibility into customer behaviour patterns, identified the most popular products and shelves, and was able to reorganise inventory strategically. The partnership with Microsoft resulted in an "Omni-channel of the future" concept.
More Case Studies
Zuty Becomes European Market Leader in Paint-by-Numbers Within One Week
Blindspot built three integrated systems — an internal operations platform, a computer vision design application, and a multi-market e-shop — enabling Zuty to add 7,000+ product templates in a week and dominate the European market.
Czech Food Producer
30% Delivery Cost Savings Through FMCG Route Optimization
A Czech food producer replaced manual logistics planning with Blindspot's OptiSuite platform, achieving 30% cost savings on delivery routes and successfully expanding operations into new regions.
German Retail Chain
GDPR-Compliant COVID Monitoring Saves Retailer €2,500–4,000 per Store per Month
A German retail chain needed 24/7 COVID compliance monitoring across all locations without storing personal data. Blindspot's Macula platform processed video streams on-premise in real time, automating mask detection and capacity alerts — replacing the cost of dedicated entrance staff.
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