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// blindspot.ai — production AI

Retail Chain (Microsoft Partnership)

Customer Behaviour Analysis Powers Smarter Store Reorganization

GDPR
Compliant video analytics
Heatmap
Customer movement visibility
The Challenge

Store Layouts Were Designed on Assumptions Rather Than Actual Customer Movement Data

Retailers needed better insights into customer movement patterns and shopping behaviours to optimise store layouts and product placement based on actual data rather than assumptions.

Our Approach

Macula Analyses Existing Security Camera Footage to Generate Real-Time Customer Movement Heatmaps

Blindspot deployed Macula, their AI-powered GDPR-compliant intelligent platform, which analyses security camera footage in real time to track customer movement and shelf interest, visualised through heatmaps.

Results

Evidence-Based Store Reorganisation and an "Omni-Channel of the Future" Concept Delivered

The retailer gained comprehensive visibility into customer behaviour patterns, identified the most popular products and shelves, and was able to reorganise inventory strategically. The partnership with Microsoft resulted in an "Omni-channel of the future" concept.

Next Steps

Want to be Our Next Success Story?

Our team of AI engineers and domain experts will work with you to understand your challenge, design a solution, and deploy it to production.